Celebrating NBA All Star Weekend with Nike

ONE NIGHT ONLY: DINNER BY THE FIRE WITH SOHO HOUSE AND NIKE

In celebration of the 2025 NBA All Star weekend taking place in San Francisco, we hosted a “One Night Only “dinner for Soho House members in partnership with Nike. As Nike was looking to raise awareness of their ‘high heat’ re-releases ahead of All-Star weekend, we came up with a dinner concept at Michelin-starred Osito, San Francisco’s first 100% live fire restaurant.

Members mix and mingled with cocktails in Osito’s bar space before sitting down for a three-course meal. Each left with a gifted Nike crossbody and customized matchboxes that also served as their place card.

Every detail gave nod to the “high heat” theme - menus with edges torched by the fire, candlelight lighting, customized matchbooks that served as place cards, and conversation cards hidden in the matchbooks with heat-related questions.

Photography by Samantha Tyler Cooper