Ace Wasabi Rock-N-Roll Sushi

REESTABLISHING ACE WASABI ROCK-N-ROLL SUSHI AS A SAN FRANCISCO “HOT SPOT”

CHALLENGE: After 23 years in the Marina, established sushi restaurant, Ace Wasabi wanted to bring traffic back into its restaurant.

• Although Ace had a digital presence with its website and social channels, the social channels were underutilized and lacked a cohesive strategy

• Ace was missing an opportunity to reach and attract the millennial market with its lack of social presence and digital marketing initiatives

EXECUTION: To help raise awareness and excitement for the brand, we created a digital strategy to establish the brand on social, specifically Instagram and Facebook. We also executed an influencer event to grow reach among our key demographic.

• After a completing a social audit, we established Ace’s voice and tone, visual brand identity and identified opportunities to capture the market through unique social content

• We created multiple fun and playful content series such as #RockAndSushiRolls showcasing Ace rolls with popular music lyrics, as well as #PlaceNearAce to showcase Ace merchandise around SF

• We also drove reach and excitement for Ace by hosting an influencer event, targeting key SF-based food and lifestyle influencers to showcase Ace to their followers

RESULTS: Through all organic (non-paid) efforts, Ace’s channels have grown in size and traffic to the restaurant continues to grow.

• 97% increase in Instagram followers to date since beginning to work together in December 2017

• 160K impressions garnered from December’s influencer event alone

• Client marked December as their “busiest December in the last 5 years”